Amsterdam, The Netherlands – September 12, 2024 – Verance, a global watermarking company that powers AI provenance and broadband features for broadcast television, announced the availability of a paper submitted to the IBC 2024 Technical Papers Programme titled “Interoperable Provenance Authentication of Broadcast Media using Open Standards-based Metadata, Watermarking and Cryptography.” Authored by John Simmons and Joe Winograd, the paper delves into the critical issue of ensuring the provenance and authenticity of broadcast media in an era where misinformation is growing every day.
The 17-page paper analyzes how broadcast news content is shared on social media platforms and examines the role of open standards – specifically, the Coalition for Content Provenance and Authenticity (C2PA) and the Advanced Television Systems Committee (ATSC) – in validating the provenance of such content. The paper provides an in-depth exploration of the interplay between cryptographic metadata and watermarking technologies, offering insights into their effectiveness in various success and failure scenarios.
The full paper can be accessed at https://arxiv.org/abs/2405.12336.
In addition to the paper, Verance announced that it will be hosting a panel at the IBC Conference in Amsterdam to discuss the findings in more detail. The panel, titled “Provenance – What Can We Trust?” will take place on September 14, 2024 from 11 am to 12 noon in Conference Room 2 at the IBC Conference.
With the world facing significant political and social challenges, the need for trustworthy news has never been more urgent. This panel will explore how the C2PA standards can be applied to ensure that broadcast news remains reliable, even when shared across social media platforms. The discussion will feature insights from two leading experts:
- John Simmons, Media Platform Architect at Verance
- Judy Parnall, Head of Standards & Industry for BBC R&D
Verance invites all attendees of the IBC Conference to join this important discussion on the future of media trust and authenticity.
For more information, please visit http://www.verance.com.
About IBC
Delivering innovation and empowering people, IBC is where the future of the global Media and Entertainment industry is redefined. Energising the market, enabling content everywhere and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities.
At IBC2024, exhibitors and speakers from around the globe will showcase game-changing innovations and tackle the media sector’s most pressing trends and issues – changing perceptions and meeting the needs of the world-leading broadcasters, content owners, rightsholders, service providers and others attending the three-day Conference and four-day trade show.
With a focus on inclusivity, IBC propels change – driving thought leadership, sparking discussion, shifting expectations, accelerating creativity, and enabling real business outcomes. IBC’s mission is to empower our 250,000-strong global community to explore new opportunities, build knowledge, and play an active role in the technological transformation and broader change sweeping the industry worldwide.
For further information, please visit: https://show.ibc.org/
About Verance
Verance® Aspect® is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising, and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States including FOX, Graham, Gray, Sinclair, PBS affiliates, and Capitol Broadcasting have deployed Aspect.
Verance’s AI watermark solutions as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our watermarks have been adopted by over 100 leading technology and entertainment companies and deployed in over 500 million consumer products worldwide. For more information, visit: http://www.verance.com
Contact for Verance:
Verance Public Relations
pr@verance.com
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