San Francisco, CA, May 19, 2023 – Verance Corporation, the leader in standards-based watermarking and analytics solutions, is proud to announce that Jason Patton, the company’s Senior Vice President, Sales & Marketing, will present on a panel at the TV of Tomorrow Show San Francisco 2023.
Jason will be a featured panelist on the topic of “ATSC 3.0: Local Viewing Data, Measurement, Advanced Advertising” on Wednesday, May 24, 2023. The panel will explore the opportunities and challenges of leveraging ATSC 3.0 for measurement and monetization in the local TV market.
The panel will be moderated by Anne Schelle, Managing Director of Pearl TV, and will include other industry experts Josh Chasin, Chief Measurability Officer of VideoAmp; and Kerry Oslund, VP of Strategy and Business Development of Scripps.
The panel will take place at the TV of Tomorrow Show on Wednesday, May 24, 2023, at 3:40 PM at the Golden Gate Club.
For more information about the panel and the TV of Tomorrow Show, please visit https://itvt.com/tvot/.
About Verance
Verance® Aspect™ is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths. Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today’s ATSC 1.0 broadcasting environment. Leading programmers across the United States have deployed Aspect.
Verance’s AI watermark as well as content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies, and music. Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide. For more information, visit: http://www.verance.com
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