March 21, 2024 – OpenAI’s controversial text-to-video software tool Sora has arrived, and new polling confirms the government’s fears about the potential consequential impact of deepfakes in an election year – namely, …
Atlanta, GA, January 8, 2024 – Watch Nil Shah’s interview on Scripps News in December. He discusses how Verance’s watermarking system can be used to identify deepfakes ahead of the upcoming election.
November 14, 2023 – Verance has introduced a watermarking system to digitally authenticate and track trusted news sources for video in advance of the 2024 elections.<br><br> The “first-to-market system” arrives amid stepped up online vigilance by major news organizations, including CBS News, which recently launched a new fact-checking unit for AI to combat misinformation from …
The system is intended to ease the concerns of a majority of American voters about deepfakes<br><br> SAN DIEGO, November 14, 2023 – With concerns running high about deepfakes misleading voters during the upcoming election season, Verance has unveiled a watermarking system for digital authentication and tracking of trusted news sources of video.
Watermarking helps prevent misinformation and deep fakes<br><br> November 14, 2023 – Verance said it has launched a watermarking system to help verify that news clips are coming from trusted sources.<br><br> The new product is designed to help with fact-checking and deter misinformation and deep-faked videos from getting on air, particularly as a presidential election campaign …
Geneva, Switzerland, January 25, 2024 – The European Telecommunications Standards Institute (ETSI) has published the TS 103 752-1 V1.2.1 standard in association with Digital Video Broadcasting (DVB) formalizing Dynamic Substitution of Content in Linear Broadcast; Part 1: Carriage and Signaling of Placement Opportunity Information in DVB Transport Streams. The document specifies broadcast signaling for DVB …
Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> Hisense and Verance have announced the introduction of the first mass market ATSC watermark detection for NextGen TVs across Hisense’s ATSC 3.0 product lines. This innovation grants broadcasters the ability to deliver …
Hisense is introducing what it calls the “first mass market ATSC watermark detection for NextGen TVs” across its ATSC 3.0 product lines—allowing broadcasters to deliver consumers the benefit of new interactive experiences on select Hisense ULED and Laser TVs via cable, satellite, or antenna.<br><br> By doing so, the company says it is expanding the number of television …
Hisense is introducing ATSC watermark detection for NextGen TVs across their ATSC 3.0 product lines. The manufacturer is believed to the first mass market CE company to launch watermark detection commercially.<br><br> Bringing enhanced ATSC 3.0 capabilities to Hisense NextGen TVs, this will give broadcasters the ability to deliver to consumers the benefit of new interactive …
Hisense USA Introduces First Mass Market ATSC 3.0 Watermark Detection Enabling NEXTGEN TV Interactive Services For Its Consumers<br><br> Collaboration with Verance allows consumers to enjoy NextGen TV interactive experiences on select Hisense ULED and Laser TVs via cable, satellite or antenna<br><br> SUWANEE, GA — Hisense, a global leader in the consumer electronics and home appliance …
The move will enable interactive experiences for viewers with antennas, cable and satellite<br><br> SUWANEE, Ga. — Hisense will introduce mass market ATSC watermark detection for NextGen TVs across its ATSC 3.0 product line, the company and Verance said.<br><br> The addition of the watermark will make it possible for broadcasters to deliver new interactive experiences to …
Hisense, a global provider to the consumer electronics and home appliance industries, and Verance announced today that Hisense is introducing the first mass market ATSC watermark detection for NextGen TVs across their ATSC 3.0 product lines. This, the companies say, will give broadcasters the ability to deliver to consumers the benefit of new interactive experiences on …
Verance’s Aspect watermark technology is an implementation of the ATSC open watermarking standards that promises to help accelerate the adoption and success of NextGen TV. Verance just announced adoption by a major broadcasting group consisting of Sinclair Broadcast Group, Gray Television, Graham Media Group, and Capitol Broadcasting Company.
Sinclair, Gray, Graham and Capitol Broadcasting will be implementing the Verance Aspect audio watermark used to trigger interactive applications.
Verance announced today that it has entered into agreements with Sinclair Broadcast Group, Gray Television, Graham Media Group and Capitol Broadcasting Co. to implement the Verance Aspect audio watermark on stations across the station groups.
Verance enters into agreements with 4 major broadcast partners to increase distribution of NextGen Broadcast applications that drive new revenue opportunities.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) and its subsidiary, ONE Media 3.0, announced the companies will demonstrate key enhancements to the NextGen Broadcast standard (ATSC 3.0) at the Consumer Electronics Show (CES).
This week’s CES event in Las Vegas will highlight solutions coupling interactive with measurement technologies for broadcasters, who have much to gain by upgrading their game to a more digital-like experience.
Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers.
IAB Tech Lab, the global digital advertising technical standard-setting body, is launching a new initiative to set technical standards to bring universal addressability to all TV environments.
Verance is featured in the ADB2 White Paper, which describes the requirements for HbbTV devices to launch with ADB2 + Targeted Advertising in Germany. The White Paper cites the importance of both audio and video watermarking.
The agreement will make Verance Aspect watermarking available in the Ross Video software media processing platform (softGear)
Another indicator of the growing interest in 3.0 is the number of hopeful vendors who are hopping aboard the hype machine. For example Verance, known for its content measurement and enhancement technologies including digital watermarking, announced a deal with LG Electronics to put its ATSC 3.0 “Aspect” watermark firmware into LG NextGen TV receivers.
In 2022, broadcasters are close to launching commercial applications of ATSC 3.0. Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections.
This spring, dozens of 2022 and 2021 LG NextGen TV models will receive a firmware update allowing them to detect Verance Aspect, a commercial implementation of the ATSC A/334 audio watermark standard that is easily inserted into the 3.0 signal at the station.
LG is the first TV maker to implement Verance’s Aspect watermark detection on its NextGenTVs, enabling reception of ATSC 3.0’s two-way interactive capabilities via cable, satellite or antenna, Verance announced Tuesday at the NAB Show.
Verance said today that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NextGen TVs — expected to enable reception of new interactive experiences via cable, satellite or antenna reception.
Best Technology Innovation in a Product or Service: Fincons Group & Verance, First End-to-End HbbTV ADB2 Implementation
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is proud to announce the shortlists of entries nominated for the HbbTV Awards 2021, showcasing and celebrating excellence in the HbbTV community.
This webinar goes in depth on how to properly integrate Targeted Advertising (TA) and how to deploy HbbTV’s solution to reaching the large number of viewers in set-top box markets. Our CTO, Joe Winograd, presents on the operational aspects of deploying ADB2 + TA for broadcasters. This includes a breakdown of Embedding the Watermark, Delivering …
The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication of the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast advertisements with targeted advertisements in …
In the second of two webinars jointly organized by the DVB Project and the HbbTV Association on “Using Targeted Advertising on Broadcast Television”, Joe Winograd of Verance explained how watermarking – already added to the DVB specifications and forthcoming from HbbTV – makes it possible to reach even more viewers with Targeted Advertising, allowing the …
Last week’s meeting of the DVB Steering Board approved the publication of two BlueBooks, one an updated specification and the other a new specification.
Acting it said amid industry fears that fingerprint-based dynamic advertising insertion technology debuting in new TVs this quarter will insert ads or measure content from Netflix, Hulu and other SVOD services, Verance has launched what it says is a mechanism to prevent issues emerging.
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
SAN DIEGO, Calif.—Verance, a provider of standards-based watermarking technology, has announced the development of a new tool to prevent fingerprint-based Dynamic Advertising Insertion (DAI) issues with Netflix and other SVOD platforms.
Television is undergoing a seismic shift. ATSC 3.0, also known as NextGen TV, advances the current antennae-based system by implementing a new technology which allows for higher resolutions, like 4K, and for richer sound. The cutting-edge tech also provides the consumer with a more interactive experience, such as allowing addressable television for over-the-air signals. But …
ATSC 3.0 (aka NextGen TV)—got off to a flying start early this year, with the first TV sets for U.S. consumers being displayed at CES in January and rollouts across the country set to go like a line of dominoes set in motion. Then came the pandemic.
A group of video technology vendors has announced the formation of a coalition to promote the potential of ATSC 3.0 (aka NextGen TV) and accelerate deployment of the new U.S. television broadcast standard.
A number of leading broadcast and cable media solution providers have launched the NextGen Video Information Systems Alliance, a worldwide coalition of developers and manufacturers aimed at helping accelerate the industry’s evolution toward next-generation broadcast and OTT television systems.
A global coalition of broadcast and cable media companies committed to the acceleration of the U.S. over-the-air television industry’s transition to NEXTGEN TV have formally joined together to launch the NextGen Video Information Systems Alliance.
The Telos Alliance and Verance Corp., a provider of standards-based watermarking solutions, have combined their respective technologies to introduce Aspect watermarking in the Linear Acoustic LA-5300 broadcast audio processor.
The Telos Alliance and Verance have announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. The processor was developed by Telos Alliance specifically for the Advanced Television Systems Committee’s ATSC 3.0 broadcast standard. It provides a single solution for loudness control, upmixing, Dolby AC-4 decoding and encoding, bitstream analysis, and monitoring. The ability …
Verance Aspect Watermarking Support for Linear Acoustic LA-5300 CLEVELAND, OH and SAN DIEGO, CA — Telos Alliance®, global leader in broadcast audio and Verance®, a leading global provider of standards-based watermarking solutions, announces the availability of Aspect™ watermarking in the Linear Acoustic® LA-5300 Broadcast Audio Processor. The LA-5300 processor was developed by Telos Alliance specifically …
CLEVELAND & SAN DIEGO—The Telos Alliance and Verance have announced Verance’s Aspect watermarking is now available in Linear Acoustic’s LA-5300 Broadcast Audio Processor, designed specifically for ATSC 3.0 broadcast use. The LA-5300 provides loudness control, upmixing, Dolby AC-4 decoding and encoding, bitstream analysis and monitoring for NextGen TV audio applications.
Watermarking can help TV programmers know their viewers better. Nil Shah, Verance
Just ahead of CES, watermarking solutions provider Verance is making video watermark technology available as part of its Aspect platform, which powers broadband features on TV by enabling sports betting, dynamic ads and interactivity across screens.
Verance announced the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark brings enhanced capabilities to the Aspect audio watermark that has already been deployed by Fox, NBC and PBS. Both the audio and video watermarks support multiple standards and work in the ATSC 1.0 broadcast environment.
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States, …
SAN DIEGO—Video watermarking is now a capability of Verance’s Aspect platform, the company announced. Based on the commercial implementation of the ATSC video watermarking specification, the Aspect platform now supports both audio and video watermarks for multiple standards and works in the ATSC 1.0 broadcast environment.
San Diego, CA, January 2, 2020 – Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been …
San Diego, CA, January 2, 2020 – Verance®, a global provider of standards-based watermarking solutions, today announced the availability of video watermark technology as part of its Aspect™ platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been …
Verance, a global provider of standards-based watermarking solutions, today added video watermark technology to its Aspect platform. The company said its Aspect video watermark provides “a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark” that has already been deployed by major broadcasters in the United States, …
Verance and Extreme Reach (ER) on Wednesday unveiled plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market.
San Diego, CA and New York, NY, November 5, 2019 — Verance and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect watermarking technology with ER’s AdBridge, the complete asset management platform for TV and Video ad …
San Diego, CA and New York, NY, November 5, 2019 — Verance and Extreme Reach (ER) today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines the power of Verance’s open standard Aspect watermarking technology with ER’s AdBridge, the complete asset management platform for TV and Video ad …
Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management platform for TV and video ad creative.
Open standard watermarking provider Verance says it is furthering its commitment to advanced emergency alerting by becoming one of the newest members of the Advanced Warning and Response Network (AWARN) Alliance.
Company’s Aspect watermarking platform will help ensure AEA alerts can reach 100% of connected TVs.
Verance, a provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members of the Advanced Warning and Response Network (AWARN) Alliance.
Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households
Recent California Wildfires and Chaotic Power Outages Reinforce Need for Programmers to Deliver Enhanced Emergency Messages to the Greatest Number of At-Risk Households
Verance announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV, providing a solution that will significantly expand the reach of interactive television services in markets worldwide.
San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide.
Verance has announced plans to bring its Aspect watermarking technology to HbbTV. Aspect uses Verance’s implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published “Application Discovery over Broadband” specification. It enables consumers to access HbbTV services on their television sets, even when they receive TV service through a legacy …
In a move that it says significantly expands the reach of hybrid services in worldwide TV markets, video security technology provider Verance has announced plans to bring its Aspect watermarking technology to HbbTV.
San Diego, CA, October 1, 2019 – Verance®, an award-winning provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that will significantly expand the reach of interactive television services in markets worldwide. Verance®, an award-winning provider of standards-based watermarking, today announced plans to …
Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.”
In a move that will significantly expand the reach of interactive television services in markets worldwide, standards-based watermarking provider Verance has revealed plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV).
Programmers need to understand all they have to gain from addressable and hasten the pace of adoption.
Verance Corporation, known as a provider of standards-based watermarking, is moving forward with plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.
Michelle Clancy| 08 August 2019 Standards-based watermarking provider Verance Corporation has revealed plans to add support for Project Open Addressable Ready (OAR) to its Aspect platform.
Verance Corporation, a provider of standards-based watermarking, has announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices. While …
The project aims to enable dynamic advertising on connected TVs and other devices. SAN DIEGO—Standards-based watermarking specialist Verance Corp. will add support for Project Open Addressable Ready (Project OAR) to its Aspect watermarking platform, the company said today.
San Diego, CA, August 7, 2019 – Verance Corporation, an Emmy Award-winning and leading provider of standards-based watermarking, today announced plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform.
By TVN Staff | August 7, 2019 | 9:33 a.m. ET. Verance Corp., an Emmy Award-winning provider of standards-based watermarking, today announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform.
Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance has announced the successful completion of an end-to-end broadcaster to receiver test using ATSC 3.0 Advanced Emergency Information (AEA), a new technology enhancing broadcasters’ emergency communications and operational capabilities.
RALEIGH, N.C.—WRAL, the Capitol Broadcasting-owned NBC affiliate in Raleigh, together with several major broadcast vendors have completed a successful end-to-end broadcaster-to-receiver test using ATSC 3.0 Advanced Emergency Alert information to enhance the ability of broadcasters to communicate with the public in the event of an emergency.
The partnership Of Verance, Capitol Broadcasting, Digital Alert Systems and Triveni Digital says its test validates the ability of Advanced Emergency Information tech to seamlessly deliver enhanced messages to 100% of smart televisions.
San Diego, May 28, 2019 – Capitol Broadcasting’s WRAL in Raleigh, N.C., Digital Alert Systems, Triveni Digital and Verance today announced the successful completion of an end-to-end broadcaster to receiver test using ATSC 3.0 Advanced Emergency Information (AEA), a new technology enhancing broadcasters’ emergency communications and operational capabilities.
LAS VEGAS—Advanced emergency alerting as part of ATSC 3.0 demonstrated at the recently concluded 2019 NAB Show has evolved into a tightly knit system, not restricted simply to the delivery of imminent threat warnings but also conveyance of useful emergency information.
SAN DIEGO—As part of relationships with News-Press & Gazette Broadcasting, the National Association of Broadcasters and Pearl TV, broadcasters in Santa Barbara, Calif., Cleveland and Phoenix are deploying the Verance Aspect watermark, per Verance Corporation.
Verance Corporation has announced significant growth in deployment of the Verance Aspect watermark by broadcasters across the US. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), the National Association of Broadcasters (NAB), and Pearl …
San Diego, CA, April 17, 2019 – Verance Corporation today announced significant growth in deployment of the Verance Aspect watermark by leading broadcasters across the country. Building on an extensive list of existing partners, Aspect has expanded into the Santa Barbara, Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), …
A collaborative effort in Phoenix, Arizona that involves a dozen broadcast stations will soon expand beyond a single Next-Gen TV transmission tower to include an additional station with a signal that will be enhanced through the use of a Single Frequency Network (SFN). As part of the Phoenix Model Market project, and with planning and …
MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will …
SAN DIEGO—Following the announcement of a successful test of an ATSC 3.0 standard component on Wednesday, another element of Next Gen TV has received a passing grade during a separate experiment. Verance Corporation and Dolby revealed they conducted a test in February with San Diego station KPBS on internet-delivered dialogue enhancement, a Next Gen TV personalized …
The test, which included the Verance Aspect watermark and Dolby AC-4, successfully demonstrated that the dialogue enhancement feature of Dolby AC-4 can be delivered as a standalone audio stream over the internet and paired with video delivered through a live linear broadcast.
Five Groups Teamed Up For Phoenix Model Market Test By Adam Jacobson – April 4, 2019 MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they …
One tech firm known for data broadcasting; program guide and digital TV metadata management; and video quality assurance solutions, will show 2019 NAB Show attendees how it is bringing innovation to ATSC 3.0 architectures.
ITA: Fincons Group has partnered with Verance Corporation to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. The partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next Gen TV experiences to reach 100 percent of ATSC …
Professional services company Fincons Group has partnered with audio and video watermarking technology specialist Verance Corporation to accelerate and expand the development of Next Gen TV experiences in the US and Europe. The partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next Gen …
SAN DIEGO, CA, and MILAN, Italy — Verance Corporation today announced it has partnered with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This partnership combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which enables Next …
Verance Corp. today announced a partnership with Fincons Group to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. This arrangement combines Fincons Group’s expertise deploying Hybrid Broadcast Broadband TV (HbbTV) applications with the Verance Aspect watermark technology, which, Verance said, “enables Next Gen TV experiences to reach 100% of ATSC 3.0 …
Verance Corp. has announced a partnership with another broadcast tech company, Milan-based Fincons Group, to develop ATSC 3.0 and Hybrid Broadcast Broadband TV (HbbTV) technologies. San Diego-based Verance said that initial projects will focus on accelerating development of so-called Next Gen TV standards. This includes identification and development of leading consumer offerings, business modeling, proof of concept …
SAN DIEGO and MILAN, ITALY—Verance Corp. has partnered with Fincons Group, an expert in deployment of Hybrid Broadcast Broadband TV (HbbTV) to advance the development of Next Gen TV in the United States and Europe, Verance said today. Together the companies will combine Fincons’ expertise deploying HbbTV applications with Verance’s Aspect watermarking technology.
Here are the stories we’re following today: > Verance Corp. today announced a partnership with Fincons Group to accelerate and expand the development of next-generation TV experiences in the U.S. and Europe. TV Newscheck article
One of the world’s top international IT business consulting and systems integration firms has teamed up with Verance Corporation on the acceleration and expansion of the development of next-generation broadcast TV in the U.S., and in Europe. Verance is partnering with Fincons Group, an entity focused on the research, development and deployment of HbbTV interactive content and advertising experiences.
Verance, Fincons Partner to Speed ATSC 3.0 development in US, HbbTV in Europe (Consumer Electronics Daily) WEDNESDAY, JANUARY 23, 2019 CONSUMER ELECTRONICS DAILY—7 Verance will partner with Fincons Group to speed and expand the development of ATSC 3.0 in the U.S. and HbbTV in Europe, said the companies Tuesday. ATSC adopted the Verance Aspect audio …
Samsung, LG and Sony – the biggest TV manufacturers – have recently joined Fox, NBC and Telemundo Owned Stations Group and a growing list of leading broadcasters in voicing their commitment to ATSC 3.0, which powers Next Gen TV. With ATSC 3.0’s large-scale introduction now looking assured for 2020, broadcasters will be able to introduce a …
Samsung, LG and Sony – the biggest TV manufacturers – have recently joined Fox, NBC and Telemundo Owned Stations Group and a growing list of leading broadcasters in voicing their commitment to ATSC 3.0, which powers Next Gen TV. With ATSC 3.0’s large-scale introduction now looking assured for 2020, broadcasters will be able to introduce a …
Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 Next Gen TV Standard, to bring analytics and attribution measurement to broadcasters. The agreement will combine data from Verance Aspect with analytics and attribution solutions from Data Plus …
In the US, TV metrics provider Data Plus Math has partnered with audio watermark tech firm Verance Aspect to offer analytics and attribution measurement to broadcasters. Powered by cross-screen viewing data from millions of households, Data Plus Math’s TV and video attribution platform is used by cable operators, national programming networks, agencies and marketers to …
Watermarking in ATSC 3.0 Standard generates new viewer data Data Plus Math has become a preferred partner with Verance and will help provide analytics and advertising attribution measurement to local broadcasters. Verance’s Aspect open watermark technology is part of the ATSC 3.0 Next Gen TV standard and will help stations generate data about their viewers.
Preferred partner deal will combine data from Verance Aspect with D+M analytics and attribution NEW YORK—TV analytics and attribution specialist Data Plus Math (D+M) and Verance today announced a preferred partner agreement that combines data derived from the Verance Aspect open watermarking technology with analytics and attribution solutions from Data Plus Math.
Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, today partnered with Verance on its Verance Aspect, an open watermark technology selected as part of the ATSC 3.0 next-gen TV standard, to bring analytics and attribution measurement to broadcasters.
Former Samsung executive Heeyong Park will lead partnerships with the electronics industry on Verance Aspect, with the goal of enabling Next Gen TV experiences for viewers, boosting sales for manufacturers and creating new revenue for broadcasters.
Heeyong Park will work with LG, Samsung on watermark for Next Gen TV SAN DIEGO—Heeyong Park has joined Verance as its Korea Country Manager to work with electronics manufacturers such as Samsung and LG on the Verance Aspect audio watermark, part of the ATSC 3.0 Next-Gen TV standard, the company announced today.
San Diego, CA – Verance Corporation today announced it will further increase its Asia-Pacific presence, naming television industry innovator Heeyong Park as its Korea Country Manager. In this role, Heeyong will work directly with the world’s leading electronics manufacturers, including Samsung and LG, on the Verance® Aspect™ audio watermark. Selected by the Advanced Television Systems …
This is part 2 of a two-part series on Next Gen TV technology. To read part 1 focused on the origins of ATSC 3.0 and how it compares to the 2009 digital TV transition, which also affected broadcasters, click here. A new broadcast standard, known as Next Gen TV, is expected to bring a bevy …
The broadcast engineers (who constituted most of the audience) at the annual Advanced Television Systems Committee meeting in Washington last week (May 23-24) heard something they rarely encounter: the role of advertising and audience measurement in the imminent rollout of the NextGen TV (also known as the ATSC 3.0 format). Although their “Road to ATSC …
The Good: Blockchain Joins the Fray When Hollywood filmmaker Jeremy Culver releases his next movie – the romantic indie comedy “No Postage Necessary” – in June, he will take title to having the first feature distributed with the help of blockchain technology. As Culver put it in a press release announcing his movie, “There are many advantages to blockchain …
Verance will pair up its Aspect watermark IP with Connekt’s AI platform
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a …
Connekt and Verance have partnered to develop a standard for interactive advertising formats to be delivered over the ATSC 3.0 standard in the US.
An AI-driven tech company “transforming TV advertising for the connected world” has partnered up with a top ATSC 3.0 Next Gen TV platform company to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard.
LAS VEGAS—In an early morning panel discussion at the NAB Show, several ATSC 3.0 experts gathered to discuss benefits for broadcasters, in particular the opportunity to gather return path data.
Connekt and Verance have partnered to develop a standard for interactive advertising formats to be delivered over the ATSC 3.0 standard in the US. In November 2017, the FCC voted to allow the rollout of the ATSC 3.0 advanced broadcast transmission standard. ATSC 3.0 uses both over-the-air (OTA) signals and in-home broadband to deliver a …
LAS VEGAS—San Diego-based personalized audio tech vendor Verance Corp. is using this week’s NAB Show to demonstrate new consumer-facing ATSC 3.0 features that it hopes to soon introduce to pay TV operators.
San Diego, CA, April 6, 2018 – Verance Corporation today announced it will showcase the personalized audio capabilities of ATSC 3.0, ranked in consumer surveys among the most compelling Next Gen TV experiences, at NAB. Using the Aspect audio watermark, which was selected by the Advanced Television Systems Committee as part of the ATSC 3.0 Next Gen …
Verance Aspect and Dolby partner to enhance next-gen TV by delivering personalized audio capabilities across all distribution paths.
Ad sellers — broadcasters and cable networks — are wading deeper into data pools so that they are helping advertisers and their agencies program-target their buys and avoid undervaluing their time
LG Electronics has completed initial field testing of Verance Corp.’s Aspect audio watermarking technology. The tests were done in conjunction with ATSC 1.0 transmissions from NBC and Fox stations in the market with Aspect included; however, the same watermarking technology is specified as the audio watermark that will enable audience measurement, interactivity and personalization as …
Verance Watermarking, Essential Component of Next Gen TV Standard, Completes Initial Field Tests with LG Smart Televisions
They were conducted using the current ATSC 1.0 standard in conjunction with Fox and NBC in Phoenix, with LG integrating the Verance watermark with its webOS Smart TV operating platform.
The CE manufacturer has finished initial testing of the technology as an enabler of interactivity and personalization
Sorenson, Alphonso and Verance are among the companies attempting to take TV ad measurement and placement to the next level
Big move for the advancement of the next-gen TV transmission standard known as ATSC 3.0.
This component of ATSC 3.0 will be featured in joint demonstrations of MediaTek’s digital TV platforms Integrated with Verance Aspect at the 2018 Consumer Electronics Show.
The audio watermarking technology is part of the ATSC 3.0 next-gen TV standard
ATSC 3.0 is the gift that will keep on giving! This holiday season, following FCC adoption of Next Gen TV powered by ATSC 3.0, broadcasters across the land are making their lists and checking them twice. These nifty gifty ideas from ATSC Secret Santas will surely help make your days be merry and bright!
The Verance Aspect trial gives broadcasters a taste of direct measurement for their audiences
Approves framework for voluntary rollout of ATSC 3.0.
Ten stations in the market will deploy the next-generation TV standard before early April 2018.
In the July 2016 Ad-ID Newsletter, Harold Geller discussed the benefits of ATSC 3.0 to the advertising community.
Advertisers and agencies are looking to win big from the next-generation TV broadcast standards, and the implications of these new standards for the media business are immense.
As Verance Corporation is attempting to expand into television, the company has announced the hiring of Eric Anderson as its senior vice president and chief partnership officer. Anderson will look to form partnerships for the Verance Aspect content measurement and enhancement platform with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.
Verance Corp. today appointed Eric Anderson its SVP and chief partnership officer amid the company’s rapid expansion into television. Anderson most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote.
An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. A consortium of major broadcasters are testing watermarking technology aimed at the IP-based television transmission standard, ATSC 3.0. According to the Pearl TV alliance, it is collaborating with Fox, NBC Connecticut/WVIT, …
Pearl said “and on-air test is now underway,” using the Verance digital audio watermark embedded in ATSC 1.0 transmissions to conduct the test.
The Pearl TV business alliance of eight major broadcast groups and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions.
Pearl TV, Fox Television Stations, NBC Connecticut/WVIT, Univision Communications and Verance are collaborating on an on-air test centered on Verance’s broadcast watermarking technology, whose audio watermarking solution is a key component of the ATSC 3.0 next-generation television broadcast standard. Watermarking enables the foundational data protocol that triggers services such as interactivity, personalization and even advanced emergency …
Watermarking enables the foundational data protocol that triggers services such as interactivity, personalization and even advanced emergency alerting on televisions and other devices. The test is a collaboration between the Pearl TV business alliance, FOX, NBC Connecticut/WVIT, Univision and software company Verance, whose audio watermarking solution is a key component of the ATSC 3.0 next-generation …
Former Media General exec Lucy Hughes joins Verance as company targets ATSC 3.0. In her new position, Hughes will be responsible for heading research efforts for Verance Aspect, which delivers broadcasters first-party audience measurement on any device. Hughes joins former Media General COO Deb McDermott, who was recently retained by Verance to introduce the next-generation …
She joins former Media General colleague Deb McDermott and her McDermott Media Group to bring Verance Aspect audience research, part of the new ATSC 3.0 standards, to broadcasters.
14 March 2017 – Former Media General COO Deb McDermott and her consulting firm have been hired by Verance to bring its interactive TV and audience measurement technology to market.
14 March 2017 – The ATSC has characterized the Verance watermark as “a foundational component of ATSC 3.0” for measurable, personalized and interactive TV at scale.
14 March 2017 – One of the industry’s most prominent broadcast industry executives has been retained by Verance Corporation in its goal of introducing next-generation television benefits to broadcasters via its Verance Aspect technology.
21 Feb 2017 – The standard is said to be ’80 to 85 percent’ completed.
16 Feb 2017 – Television broadcasters around the country today are testing the ATSC 3.0 audio watermark (Aspect) as part of their ATSC 1.0 (A/53) transmission.
7 Feb 2017 – Panelists include Guy Hadland, CTO at UniSoft; Azita Manson, president at OpenZNet; Pete Van Peenen, senior consultant at Pearl TV; and Joe Winograd, EVP, CTO, and founder of Verance.
Washington D.C., Feb.2, 2017 – The Advanced Television Systems Committee applauded the Federal Communications Commission’s progress on Next Gen TV powered by the ATSC 3.0 standard. In response to FCC Chairman Ajit Pai’s pre-publication today of the Notice of Proposed Rulemaking for voluntary implementation of ATSC 3.0, ATSC President Mark Richer said: “The development of …
3 Jan 2017 – The Advanced Television Systems Committee (ATSC) announced at CES that the suite of standards for ATSC 3.0, the next-gen, over-the-air broadcast system, is on track for completion this spring.
13 April 2016 – TV broadcasters will be able to deploy many attractive ATSC 3.0 services like interactivity and targeted advertising long before the entire next-generation television standard receives final approval.
9 March 2016 – Studios were reluctant to release high-definition movies on optical discs unless HD players stopped playback of pirated content. A deal was made. The agreement required that all HD players detect the Cinavia watermark and stop the playback of stolen content. As a result, piracy is on the decline. DVD and Blu-ray …
14 June 2015 – DVD and Blu-ray disc sales got a 10 percent lift in revenue in the U.S. and U.K when the titles had the invisible and inaudible Cinavia watermark embedded for both the theatrical and home video markets.
9 April 2015 – Watermarking technology provider Verance has announced that it will be working with Linear Acoustic on demonstrating new automatic content recognition (ACR) technologies in audio processors widely used by TV stations around the world at this year’s NAB.
19 Dec 2014 – The massive cybersecurity attack in the past six months has forced us to focus as never before on effective methods to mitigate the risks posed to our most valuable resources: our people and our intellectual property.
14 May 2014 – 94 Percent Of People Who Watch Illegal Downloads Would Be Perfectly Happy To Pay. Not everyone who watches a pirated movie is a committed bootlegger, a new study finds. The majority of consumers who watch pirated films — some 94 percent — say they also buy legitimate copies. Those who only …
