Power Innovation
Aspect™ empowers you to create relevant programming and advertising that attracts, builds, and retains audiences.
Put tomorrow’s technology in your content today.
Accelerate next generation TV value.
Directly Access Your Audience Data
Aspect enables data dashboards within broadcast apps to obtain access to 1st party census level data, cross-screen, and across distribution environments. Augmented with demographic and psychographic data, Aspect arms you with unparalleled audience insights.
Proactively Respond to Viewership Trends
By enabling a broadcast app, Aspect provides insights at the national, DMA, and segment level. Aspect enables a pro-active response to changes in audience usage by delivering accurate measurement of campaign performance, and program and advertising engagement.
Reach Audiences at Scale
Aspect delivers advanced advertising on broadcaster content where the bulk of television ad units are; and reaches viewers across distribution platforms with uniform next generation TV features. Inserting audience-based, addressable advertising into your national inventory makes you more responsive to marketers’ demands for efficient, effective, accountable audience reach.
Augment Video for Consumer Engagement
Aspect activates broadband capabilities to provide viewers with advanced features uniformly across devices and platforms, enabling broadcasters to connect with millions of viewers on TV in the personalized, dynamic ways they’re accustomed to online.
The Advanced Television Systems Committee selected the Aspect Watermark as a core component of the next generation television standard, ATSC 3.0.
Aspect is a high-performance implementation of the Application Discovery Over Broadband (Phase 2) standard within HbbTV.
Compatible with today’s television standards, Aspect accelerates broadband features on broadcast television.
