Press Releases / Announcements

Cinavia Named as Finalist for CONNECT's 2009 Most Innovative New Product Award

Verance's content protection standard selected by San Diego industry experts and business leaders
October 5, 2009 – San Diego, CA – Verance Corporation (http://www.verance.com), a developer of solutions that track, manage and enhance the use of media content, today announced that Cinavia™ has been chosen as a finalist in the software category for CONNECT’s 2009 Most Innovative New Product (MIP) Award.

Dubbed as San Diego’s “Oscars” for regional innovation, CONNECT’s MIP Awards recognize locally-developed, cutting-edge products covering a wide range of industries. MIP Award finalists were selected from approximately 100 entries representing a broad range of companies and Cinavia was chosen as one of four finalists in the software category. Finalists were selected by industry experts and business leaders through a rigorous screening process.

“It is a great pleasure to see Cinavia placed among the exceptional group of products that CONNECT has identified in this year’s MIP program,” said Nil Shah, chief executive of Verance. “We are grateful to CONNECT for recognizing our work and for its many contributions to the business and technology community of our region.”

Cinavia employs Verance’s proprietary audio watermarking technology to protect commercial film and video content against unauthorized use. In June 2009, Cinavia was adopted as the standard for the Blu-ray Disc™ format content protection architecture and has been licensed by Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment, and Twentieth Century Fox Film Corporation

Winners of the MIP Awards will be announced on December 11th at the MIP Awards Luncheon, held at the Hilton La Jolla Torrey Pines, to an audience of over 800 of San Diego's top executives, entrepreneurs, service providers and academics.

About Verance Corporation
Verance is a developer and licensor of technologies and solutions that track, manage, and enhance the use of media content. Verance holds an extensive portfolio of proven audio watermarking technologies that have been deployed globally in a variety of business and consumer application areas. These applications include Cinavia™, the worldwide industry-standard watermark for protection of filmed entertainment content.

About CONNECT
CONNECT is a non-profit organization dedicated to creating and sustaining the growth of innovative technology and life science businesses in San Diego. Since 1985, CONNECT has assisted in the formation and development of over 1,000 companies and is widely regarded as the nation's most successful regional program linking inventors and entrepreneurs with the resources they need for success.

Public Relations Contacts:
Kim Haneke
Director of Marketing
858.202.2826
khaneke@verance.com

Bonnie Shaw
Clearpoint Agency, Inc.
858.724.2500
bonnie@clearpointagency.com